In celebration of the 20th anniversary of Space Jam and the return of the Air Jordan 11 Space Jam shoe, Jordan reached out to IDL to create memorable retail experiences for Footlocker and House of Hoops stores across North America. Along with a team of creatives, I helped to make this project come to life. This was also the project that brought my career as a designer and my background as a graffiti writer to a head. I sold out and used my can control skills to paint a bunch of fixtures, graphics and installations for the retail installations. Aside from feeling a little weird about using graffiti to sell shoes, it was some of the most fun I have had at work in a while!
Graphic design, presentation design, photoshoping renders, spray painting 'Defy' tag on fixtures, graphics and key elements.