In my role as a Senior Designer at Big-Giant, I led creative teams through a diverse array of Converse projects. Retail environment design, global campaign directives, digital advertising, social media content, motion graphics, brand design, art directing photo shoots and brand strategy are some examples of the type of work I have been involved with for Converse. I am proud of the collaborative work our team has done in partnership with Converse to deliver high quality brand positioning across every consumer-facing touchpoint and in the strategic development for the brand moving forward.
Retail Experience Design
For the 50th anniversary of the Stonewall Uprising and the origins of the Pride movement, Converse teamed up with a group of six influencers with close ties to the LGBTQ+ community to launch a campaign that honors and supports the movement. Our team was tasked with designing an impactful retail experience to tell those stories and showcase the Pride product capsule. Using minimal materials to set the stage and bold impact in key moments, our team created an engaging journey that focused on the influencers’ stories that inspire individuality and empowerment.
Role: Senior Designer
2019 Pride Campaign in the SoHo Converse store.
Digital Content For Social and Web
The following examples show some digital content I art directed for social media, web content and banner ads. For both of these campaigns, our team put together a toolkit of graphics and motion that was designed to deepen the product story through layers of the consumer journey in the digital marketplace and social media.
Role: Art Director
Banner Ad for ERX.
Banner Ad for VLTG.
Motion for ERX Instagram content.
Our team provided a toolkit of digital graphics in varied sizes for Converse partners to use.
Motion for VLTG Instagram content.
We provided both motion pieces and still graphics for social marketing.
Brand Design
This project was a refresh of promotional graphics for Converse factory stores. We were asked to create five unique yet unmistakably Converse directives that could scale and adapt to the various formats and applications of the retail journey. The intent for the directives is that they would cycle throughout the year as seasonal promotions and sales initiatives change.
Role: Senior/Lead Designer
