Traeger reached out to IDL to design, produce and install their first pinnacle store buildout at The Grill Center in Sherwood, Oregon. With a small team of creatives, I worked to concept and design a retail experience that speaks to the authenticity of Traeger’s brand. The consumer journey we created through various key product interaction touch points set the stage for future brand spaces including a Houston, Texas store that I led concept and design on.
Concepting, graphic design, presentation design, photoshopping renders, production design.