Coming to IDL with a super tight turn around, adidas needed us to design and build a full space takeover for a pop-up shop on the second floor of the Nice Kicks store in LA. With no time to spare, a small team of creatives and I got right down to concepting and sketching. Sometimes those late nights pay off because before we left the building we had a deck that offered three options (one of which was approved the following morning). Our team designed the experience, flew down to conduct the site survey and were in production within 24 hours!
–Simon Atkins, adidas Brand Director, North America
–Kate Ridley, adidas VP Training Apparel & Kids
–Danny Rosenberg, adidas Sr. Brand Comms - Men’s and Women’s Training
–Emma Pook, adidas Senior Account Activation Manager
Concepting, sketching, graphic design, 3D rendering in SketchUp, presentation design, production design.